Advertising and Appeals

1. Choose an advertisement

2. Staple your advertisement to construction paper and leave room for responses (you may need to staple/glue an extra piece of construction paper or use the butcher paper).

3. Complete the following requirements

Your poster must answer the following questions:

  • What is being advertised?

  • Who is selling the item (company)?

  • Who is their audience/who are they trying to sell this to?

  • What does the advertisement "say" about the product being sold?

  • What persuasive techniques is the company using to sell this product (use pgs 196-197 in literature books if unsure)?

  • Is the advertisement convincing? Why or why not?